Privacy Policy — The Shy Marketeer
The Shy Marketeer
Privacy Policy

Privacy Policy

Last updated: 28 April 2026

This Privacy Policy explains how The Shy Marketeer ("we", "us", "our") collects, uses, and protects your personal information when you visit this website or purchase from us. We take privacy seriously and only collect what we genuinely need.

1. Who We Are

The Shy Marketeer is a trading name of The Profit First Coach Ltd, a company registered in England and Wales with company number 15730877.

You can contact us at [email protected].

For the purposes of UK GDPR and EU GDPR, we are the data controller of any personal information you provide to us through this website.

2. What Information We Collect

We collect the following categories of information:

Information you give us directly

  • Your name and email address when you make a purchase
  • Billing and payment information when you complete a transaction (processed by our payment provider — we do not store full card details)
  • Any messages or queries you send us

Information collected automatically

  • Pages you visit on this website, including time spent and links clicked
  • Your approximate location (country and region) inferred from your IP address
  • Device, browser type, and operating system
  • Referral source (e.g. which advert or link brought you here)

3. How We Use Your Information

We use your information to:

  • Deliver the products you have purchased
  • Communicate with you about your purchase, including confirmation and support
  • Send you marketing emails about related products, but only if you have opted in
  • Improve our website, products, and customer experience
  • Measure the effectiveness of our advertising
  • Comply with our legal and tax obligations

4. Cookies and Tracking

This website uses cookies and similar tracking technologies. These include:

  • Essential cookies required for the website to function (e.g. processing payments)
  • Analytics cookies that help us understand how visitors use the site
  • Advertising cookies from Meta (Facebook/Instagram) that help us measure and improve our advertising

You can disable cookies in your browser settings, but parts of the site may not function properly if you do.

5. Sharing Your Information

We do not sell your personal information. We share it only with:

  • Payment processors (e.g. Stripe) to handle transactions securely
  • Email service providers to deliver your purchase and any opted-in communications
  • Hosting and analytics providers who help us run the website
  • Advertising platforms (Meta) to measure ad performance and reach similar audiences
  • Authorities where required by law

6. International Data Transfers

Some of our service providers are based outside the UK and EU (for example, in the United States). When data is transferred internationally, we rely on standard contractual clauses or other safeguards approved under UK and EU data protection law.

7. How Long We Keep Your Information

We keep your personal information only as long as is necessary for the purposes set out in this policy, or as required by law. Purchase records are typically kept for 6 years to meet UK accounting and tax obligations. Marketing data is kept until you unsubscribe or request deletion.

8. Your Rights

Under UK GDPR and EU GDPR, you have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information (where legally permitted)
  • Object to or restrict how we use your information
  • Withdraw consent for marketing at any time
  • Lodge a complaint with the UK Information Commissioner's Office (ICO) or your national supervisory authority

To exercise any of these rights, email us at [email protected].

9. Security

We use reasonable technical and organisational measures to protect your information, including encryption in transit and secure payment processing. No system is perfectly secure, but we take it seriously.

10. Children

This website and our products are not directed at children under 16. We do not knowingly collect information from anyone under 16.

11. Changes to This Policy

We may update this policy from time to time. The "last updated" date at the top will reflect any changes. Significant changes will be communicated via email if we have your address on file.

12. Contact

For any privacy-related questions, contact us at [email protected].